Location, Location, Location viewers were left shocked at soaring house prices as they watched two property searches in Brighton on last night's episode.
Kirsty Allsopp and Phil Spencer were tasked with finding a family home for first-time buyers Charlie and Katie, and a new place for former hot air balloon pilot Dani, who is recently divorced.
While they were successful in tracking down suitable properties within their respective £390,000 and £300,000 budgets, viewers at home were astounded by the cost of even a modestly sized maisonette in the seaside city.
One compared it to spending a fortune 'on a shoebox', another said: 'Seeing the house prices makes me want to punch the telly'.
Kirsty Allsopp and Phil Spencer were tasked with finding a family home for first-time buyers Charlie and Katie in Brighton and the surrounding areas. The first property they saw was a two-bedroom maisonette in the city centre, pictured, on the market for £340,000
The couple were looking for a home where they could raise their toddler daughter Lola and were concerned the maisonette (living room pictured) might leave them short on space
Kirsty and Phil acknowledged the prices were high, revealing the average house price in Brighton is £366,270, or £4,804 per sq m.
Teacher Katie and Charlie, an illustrator and comedian, were living with Katie's mother in a three-bedroom family home in Brighton city centre but wanted to find their own place to raise their toddler daughter Lola and any future children.
They were looking for a home with minimum two bedrooms, a garden and close to the A23 to allow Charlie to travel for work.
The first property ticked the boxes - a two-bedroom maisonette in central Brighton, which Phil noted 'is the best of what their money could buy in this location'.
Former hot air balloon pilot Dani, who is recently divorced, was looking to put down roots in Brighton and Hove near her daughter and son. She fell in love with a £300,000 Victorian period apartment, pictured from the outside, which was close to much wanted green space
Dani admitted she could imagine seeing herself in the two-bedroom flat with an open-plan kitchen/living/dining room, pictured. However her offer was ultimately unsuccessful
Dani was also shown a £275,000 two-bedroom home on the Hove seafront, pictured. The price viewers at home reeling, with one saying you could by a 'mansion' in other parts of the country
The apartment was flooded with natural light, pictured, and had sea views but it was not enough to win over Dani. While she did end up putting an offer on the flat, it was rejected
However the modest floor space and steep bedroom stairs put off Charlie and Katie, who ultimately decided they would be 'living on top of each other'.
Viewers watching the search at home were just as taken aback by the lack of space - and the £340,000 asking price.
One posted: 'Oooh #locationlocationlocation is in Brighton tonight... blimey the houses are pricey... mind you, I paid four quid for an ice-cream, so I should have had a bit of an idea.'
Meanwhile PR consultant Dani wanted to put down roots in Brighton to be closer to her adult son and daughter.
Viewers at home were astounded by the cost of even a modestly sized maisonette in the seaside city. One compared the modest flats to the size of a 'shoebox'
After looking at 40 properties alone, Dani was looking for some guidance in her search.
The first property she was shown was a £275,000, two-bedroom flat on the Hove seafront.
While the apartment was flooded with natural light, viewer were floored by the expensive price tag, noting it would be enough for a 'mansion' elsewhere.
One tweeted: 'Watching #locationlocationlocation makes me realise how lucky I am living in Lincolnshire. £275k for a 2bed flat in Brighton... That'd buy me a mansion in Lincolnshire.
Teacher Katie and Charlie, an illustrator and comedian, were living with Katie's mother in a three-bedroom family home in Brighton city centre but wanted to find their own place to raise their toddler daughter Lola and any future children
The family home boasted a large lounge that opened up onto an eat-in kitchen, seen at back
Dani also saw a £300,000 Victorian flat in Hove, which she ultimately put an offer on although she was ultimately unsuccessful.
The modest apartment, which had an open-plan living/kitchen/dining room, prompted one viewer to remark: 'Amazed that people can be so excited about a £300,000 shoebox.'
Although Dani failed to have her offers accepted on two of the properties she saw, Charlie and Katie did find their new home in the search.
The couple are set to move to a three-bedroom Victorian cottage in the village of Linfield, which they bought for under the £379,950 asking price.
Dani also saw a £300,000 Victorian flat in Hove, which she ultimately put an offer on although she was ultimately unsuccessful